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An analysis of a strategic collaboration to boost Deyga Organics awareness and drive growth through authentic celebrity endorsement with Kajal Aggarwal Kitchlu, managed and executed by The Wild Stallion Studios
Case Study
How a Celebrity Partnership Generated ₹3.5 Crore+ in Media Value
Client
Deyga Organics
Industry
Beauty and Personal Care
Our Services
Full-Service Campaign Execution and Creative Production.
Celebrity Endorser
Kajal Aggarwal Kitchlu
The Challenge: Building Trust and Driving Authority
Deyga Organics needed to rapidly establish itself as a trusted, high-quality brand in the crowded Indian beauty and personal care market. The core challenge was moving beyond generic product promotion.
Primary Goal
To enhance brand visibility and credibility by associating with a trusted celebrity known for her advocacy of natural and mindful living, aligning perfectly with Deyga's brand ethos.
Key Objectives
Increase social media engagement by 30%, drive a 40% uplift in online sales during the campaign period, and tap into new audience segments within the South Indian market.
Target Audience
Health-conscious men-women aged 22-45, primarily in Tier 1 and Tier 2 cities, who follow celebrity lifestyle trends and prioritize organic and cruelty-free beauty products.
The Results: Quantifiable Success and Market Impact
The campaign delivered exceptional, measurable results, significantly exceeding industry benchmarks and solidifying Deyga Organics position as a market leader.
46 Million+
Total Video Views (Digital)
Achieved high saturation across primary digital platforms (YouTube & Instagram) during this partnership.
4.8%
Social Engagement Rate
Far surpassed the industry average of 3%, indicating the authentic narrative drove strong emotional connection.
₹3.5 Crore
Earned Media Value (EMV)
High virality and media pickup generated substantial publicity value beyond the initial investment.
+60% Increase
Website Sessions (Post-Campaign)
Strong traffic surge directly correlated with video and photo asset release, indicating high-intent audience interaction.
+45% Increase
Online Sales
A high volume of sessions that converts well and confirms that the new visitors were interested buyers, not just curiosity clicks.
+25% Increase
Average Order Value (AOV)
The campaign directly contributed to demonstrating a strong return on investment.
Sustained Sales Uplift
The sustained sales uplift from pre-campaign to post-campaign was 20%.
50 Lakhs+
Pre-Campaign Sales
65 Lakhs+
Month 1
78 Lakhs+
Month 2
85 Lakhs+
Month 3
60 Lakhs+
Post-Campaign Sales